Privacy Policy

Figment Analytics LLC (“Apex,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you use Apex, how we use it, with whom we share it, and the choices you have. It applies to the Apex website and related services (the “Service”).

1. Information We Collect

Information you provide

• Account data: name, email address, and password (stored as a salted hash) when you register.
• Payment data: if you subscribe, billing information is collected and processed by our payment processor, Stripe. We do not store full card numbers on our servers; we receive limited identifiers (e.g., last four digits, brand, subscription status) needed to operate your account.
• User content: charts, dashboards, filters, and other configurations you create within the Service.
• Communications: messages you send us, such as support requests.

Information collected automatically

• Usage data: pages viewed, features used, referring URL, approximate timestamps, and similar interaction data.
• Device data: IP address, browser type and version, operating system, and device identifiers.
• Local storage and cookies: we use browser localStorage to store authentication tokens (access and refresh tokens) so you stay signed in, and we may use cookies or similar technologies for authentication, security, and basic analytics.

2. How We Use Information

• to provide, maintain, secure, and improve the Service;
• to create and manage your account and process subscriptions;
• to communicate with you about your account, transactions, and updates;
• to detect, prevent, and respond to fraud, abuse, and security incidents;
• to comply with applicable law and enforce our Terms;
• to develop new features and analyze how the Service is used in aggregate.

3. How We Share Information

We do not sell your personal information. We share information only as follows:

• Service providers: vendors who help us operate the Service, including hosting providers, our database provider, our payment processor (Stripe), and email/communications providers. These providers are bound by contractual obligations to protect your information and use it only to provide services to us.
• Legal and safety: when required by law, legal process, or to protect the rights, property, or safety of Apex, our users, or others.
• Business transfers: in connection with a merger, acquisition, financing, or sale of all or part of our assets, in which case information may be transferred subject to this Policy.
• With your consent: any other sharing described to you at the time of collection or with your direction.

4. Data Retention

We retain personal information for as long as needed to provide the Service and for legitimate business or legal purposes, including resolving disputes, enforcing agreements, and complying with applicable law. When information is no longer needed, we delete or anonymize it. You may request deletion of your account by contacting us at the address below.

5. Security

We use administrative, technical, and organizational measures designed to protect your information, including encryption in transit, hashed passwords, and access controls. No security measure is perfect, however, and we cannot guarantee absolute security. If we learn of a security incident affecting your information, we will notify you as required by law.

6. Your Choices and Rights

You may access and update your account information by signing into the Service. You may also request to delete your account or to receive a copy of your data by contacting us at mazen@figmentanalytics.com.

California residents. If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), as amended, including the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate information, and the right to opt out of any “sale” or “sharing” of personal information for cross-context behavioral advertising. We do not sell personal information. To exercise these rights, contact us at the address above. We will not discriminate against you for exercising your rights.

7. Cookies and Local Storage

We use browser localStorage to store authentication tokens so you remain signed in across sessions, and we may use cookies for security and limited analytics. You can clear localStorage and cookies through your browser settings; doing so will sign you out and may affect Service functionality.

8. Children’s Privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

9. International Users

The Service is operated in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States, which may have data protection laws different from those of your country.

10. Third-Party Links

The Service may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties; we encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice through the Service or by other reasonable means. The “Effective” date at the top reflects the most recent update.

12. Contact

For questions about this Privacy Policy or our privacy practices, contact Figment Analytics LLC at mazen@figmentanalytics.com.